One of the easiest ways to market your new screen printing business is with readily available social media. One of the first things I did was to create a business page on Facebook and invite my friends to like it. I then created some designs and posted them on my new page on a regular basis along with pictures of the shirts I had made while I was learning the business. I also promoted my business on Pinterest, Twitter and Instagram. There’s so many amazing FREE resources are available, not to mention starting a blog to reach out to peers in the same business as you are! Don’t forget about those free websites out there for you brave people.
I also made up some business cards on my computer (you can buy really nice blank ones at any stationery store with smooth edges) that look professional and you can easily change them up as your business grows.
I took my business cards, went around town and spoke to a few small business owners and got my very first big order! It’s amazing how many small businesses don’t want to deal with the big screen printing shops with their set-up fees and minimums… I took orders that I felt were manageable and doable without causing too much stress during the learning curve. I didn’t charge much at first due to the fact that I felt the product I was producing wasn’t at a professional level yet. As I got better and the quality of my work improved, I adjusted my prices accordingly. I NEVER publically posted prices anywhere, so customers would have to get a quote directly from me. I felt that each order was unique and should be priced as such. You don’t want to throw out a price like $20/shirt and have someone ask for a multicoloured design front and back plus a sleeve for that price!!!
Keep your website/business page up to date and make sure you thank your customers regularly on your page so others can see that you’re legit. One of my biggest successes came from making up bandanas and canvas bags for a local rescue organization. They gave me a ton of exposure I wouldn’t have gotten otherwise and they are a GREAT customer!